frequently asked questions

We are proud to use only a single ingredient in our products—delicious and super-healthy haskap berries!

Also known as honeyberries, the haskap berry is an edible blue honeysuckle found in northern hemisphere countries such as Canada, Japan and Russia. 

They’re sweet, and tangy, with a little extra zing. Imagine a cross somewhere between a raspberry and a blueberry, and you have some idea of what taste awaits!

However, they’re not only tasty: haskap berries are known for their high levels of antioxidants, vitamins and minerals, which makes them a super-nutritious food source, too!

Antioxidants are compounds in foods that fight free radicals in your body. Free radicals are linked to multiple illnesses, including diabetes, heart disease, Alzheimer's and cancer.

Antioxidants can be found in many foods, such as fruits, vegetables, nuts, and beans—and, of course, our haskap berries!

Haskap berries contain a variety of naturally occurring nutrients and plant compounds, including vitamin C, fibre, and polyphenols. Their deep purple colour comes from anthocyanins—pigments also found in many blue, red, and purple fruits. These components contribute to the berry’s distinctive flavour and colour profile, and are part of what makes haskap a favourite addition to Your Daily Purple Ritual™.

Haskap berries are also enjoyed for their versatility and simplicity: they’re naturally flavourful, easy to use in smoothies or yogurt, and fit well into a wide range of everyday eating habits.

Polyphenols are naturally occurring compounds found in many plant foods, including fruits, vegetables, herbs, teas, and grains. They contribute to the colour, taste, and characteristics of these foods and are widely studied in the fields of food science and nutrition. Researchers continue to explore the diverse roles polyphenols play in plants and how they fit into overall dietary patterns.

Flavonoids are a group of plant compounds found in a variety of colourful fruits and vegetables. They are responsible for many of the pigments seen in deep-purple, red, and blue foods. Flavonoids are of growing interest in scientific research, particularly for understanding how these naturally occurring compounds function within plants and how they contribute to food diversity and colour.

Haskap berries contain up to four times more of the flavonoid anthocyanin and up to three times more antioxidants than blackberries and blueberries. 

Haskap berries are also a low-sugar alternative to blueberries and raspberries, but maintain a unique, sweet and tangy flavour that can’t be compared to other berries.