Haskap berries are naturally rich in anthocyanins—the deep purple pigments found in many blue, red, and purple fruits. Recognizing the importance of these naturally occurring compounds, Haskalife introduced Anthocyanin-First Nutrition™, a category built around celebrating deep purple foods and the rituals that make them part of daily life. That same philosophy is reflected in Your Daily Purple™, a simple ritual of adding natural berry colour and flavour to everyday routines.